Staples Display Ads & Homepage Banners

High-volume digital ad suites, web banners, and e-commerce promotional assets for retail campaigns.

Client: Staples
Role: Associate Digital Designer
Years: 2016-2018
Deliverables: Multi-Size Display Banner Ad Suites, E-Commerce Homepage Banners, Mobile Web Promotional Assets

The Challenge
Staples required a vast array of high-performing digital marketing assets for major seasonal retail campaigns, including Back to School, Fall Savings, and Holiday promos. Each campaign needed to maintain strict brand consistency across dozens of digital display ad dimensions, desktop hero placement layouts, and responsive mobile e-commerce views.

The Solution & Strategy
Designed and adapted scalable digital banner systems engineered for clear visual hierarchy and high click-through rates. Standardized typographic styling, product framing, and promo badge placements to ensure instant brand recognition and visual clarity across both desktop viewports and mobile web placements.

Key Execution Highlights
Multi-Format Ad Scaling: Produced comprehensive programmatic display ad suites across standard IAB web banner sizes (leaderboards, skyscrapers, rectangles, and banners) optimized for external ad networks.

Responsive E-Commerce Design: Custom-fitted hero graphics, category banners, and promotional content blocks for Staples.com across desktop, tablet, and mobile user interfaces.