Staples is an office retail company that is primarily involved in the sale of office supplies and related products. The Back to School season is one of the most important seasons of the year.
Supporting the overall creative campaign, I was tasked with the creation and production of static and animated digital display ads. The ads were produced in multiple sizes with two look-and-feels. I worked closely with a third party team to produce animated ads, providing them with storyboards and creative assets.
I provided storyboards for these ads and worked in collaboration with a motion designer.
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