Culture, Recruiting & Event Merchandise

A collection of custom apparel and promotional gear designed in partnership with the People Operations team to drive internal employee engagement and brand visibility.

Whether collaborating on welcome gifts for new hires or developing high-impact giveaways for crowded tech conventions, promotional merchandise has to bridge the gap between utility and brand affinity. My focus was on:

Internal & External Visibility: Designing purpose-driven apparel—such as a custom volunteering t-shirt—that unified employees during community service events, alongside high-density print mousepads that served as everyday brand touchpoints.

Experiential Giveaways: Leveraging unique, high-draw merchandise like custom-knit socks as memorable, tactical giveaways at major Sales trade shows, turning standard promotional gear into a lighthearted and effective conversation starter for field marketing teams.

Milestone Distinction: Elevating standard swag into exclusive, high-value rewards by designing custom-patched headwear and luxury gear for the annual Sales President’s Club to celebrate and honor organizational performance.

Applause-Branded Mousepad

2022 President's Club Hat Patch

Applause-Branded Socks

Volunteer T-Shirt